Becoming a Visionary at High Point Market

 

Join Editor at Large’s Arianne Nardo for an inspirational discussion at High Point Market with internationally known designers Steve Leung, Jamie Drake and Michael Berman, all about becoming a household name in the industry.

Learn how these luminaries cultivated their own signature style and how a commitment to their authentic brands has contributed to their overall success as leaders in design.

Saturday 22nd April @ 4pm

Theodore Alexander, 229 West Russell Avenue, High Point, NC 27260

RSVP@theodorealexander.com

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    Categories: High Point Market

    Theodore Alexander Unveils Renovated Showroom at NYDC

    This week Theodore Alexander unveils a newly renovated and expanded 6,000 square foot showroom in the New York Design Center at 200 Lexington Avenue, New York. Working with Robin Baron, ASID, Theodore Alexander has created a brand showcase which reflects our commitment to the needs of the interior designer.

    The renovated Theodore Alexander showroom at the New York Design Center

    The enlarged space features curated vignettes of Theodore Alexander’s signature collections, including Michael Berman and Jamie Drake. The space also showcases a selection of customizable upholstery options from TA’s North Carolina manufacturing facility, with over 1,000 fabrics from Duralee, Scot Meacham Wood and Theodore Alexander.

    Theodore Alexander President, Jeremy Hoff, said ‘Our New York Design Center showroom has been redesigned as a Destination for the TA brand which showcases our growing product capability and flexibility, and we are grateful to Robin Baron for leading the project. It’s an incredible transformation by one of our favorite designers. This new showroom is intended to delight TA’s most favored clients; the interior designers and architects who recognize our designs for their style and value.”

    “I always say ‘Confidence Begins at Home, when you feel good about your home you feel good about your life.’ I’m thrilled to be working with Theodore Alexander. They truly understand the importance of creating a home and their people and products reflect this at every level,” states Baron, on her stylish vision seen at the TA showroom.

    ’You never know where you’re going to find inspiration. So always have an open eye and an open mind.’ With all of the Theodore Alexander products in their new expanded showroom at the NYDC and the Robin Baron collection of rugs, vintage antiques and art, you’re bound to find inspiration here!” she adds.  

    Other fixtures and fittings have been supplied by transFORM Closets, Jem Woodworking and Moonlight Woodworking.

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      Categories: Interior design | Press

      Theodore Alexander to Launch New Collection by Designer Steve Leung at High Point Market

      Theodore Alexander is to launch a new collection by acclaimed international interior designer Steve Leung at the upcoming April High Point Market. The ‘’Luxury of Serenity” collection represents a whole home lifestyle statement and is the first in a series of lifestyle groups planned for the coming year.

      Steve Leung for Theodore Alexander

      Designer Steve Leung

      “’Luxury of Serenity’ explores the concept of a personal retreat with an ambience of warmth and relaxation,” says Leung, adding “With ‘Luxury of Serenity’ we have created a moment of tranquility, an indulgent personal space to relax, reinvigorate and enjoy life with family and friends. Throughout the collection inviting, gently curved surfaces embody this theme with cosseting armchairs and expressive backrests to evoke the feeling of protection and sanctuary.”

      ‘Luxury of Serenity’ has sumptuous and comfortable forms, elegant silhouettes and a restrained color palette. Materials encompass soft velvet, padded quilted leather, Italian marble, brushed finishes on nautical grade stainless steel and hand stitched detailing.

      Signature pieces include the Covet sofa, described by Leung as “Beautifully upholstered in soft diamond stitched velvet fabric subtly contrasting against a leather body.” The Covet sofa is complemented by the Allure cocktail table where “supple ribbed fabric creates a distinctive coffee table that invites you to caress the beveled marble top

      The Pirouette Dining Table is a study in movement, with a substantial marble top perched on top of a tapering leather wrapped body decorated with spiraling diamond stitching.

      “Working closely with the Theodore Alexander craftsman, each individual piece in the collection has been carefully refined to achieve absolute perfection in proportion and rich tactile detailing,” says Leung.

      Steve Leung Design has chosen to launch ‘Luxury of Serenity’ by Theodore Alexander  at the international High Point Market in North Carolina, and is available to view at the Theodore Alexander showroom at 229 West Russell Avenue, from April 21st-26th

       About Steve Leung: Recognized internationally, Steve Leung is a leading architect, interior and product designer born in Hong Kong in 1957. As a dedicated contemporary-style advocate, Steve’s works reflect a sophisticated and unique character of minimalism, with skilful adoption of Asian culture and arts.

      Over the past 19 years, Steve has led extensive projects in China and overseas and received high acclaim worldwide. In 2015, Steve was honoured as the winner of the Andrew Martin International Interior Designer of the Year Award and won the Andrew Martin International Interior Design Awards for 13 times since 1999. He was also named one of the The 50 Most Influential Persons of the Year 2015 by INTERNI and The 30 Most Influential Designers by FORBES China. Steve and his team have been credited with over 130 design and corporate awards in Asia Pacific region and worldwide, such as Asia Pacific Property Awards, Commercial Interior Design Awards, FX International Interior Design Awards, IIDA Annual Interior Design Competition, Interior Design Best of Year Awards, Gold Key Awards, US Hospitality Design Awards, etc. Steve has also been invited to be the juror of some of the most authoritative design awards, such as the Asia Pacific Interior Design Awards, iF Design Award China, red dot award: product design, China Property Awards and iF Communication Design Award.

      Steve has been invited to join yoo, an international acclaimed design company founded by property entrepreneur John Hitchcox and Philippe Starck, as Creative Director of ‘Steve Leung & yoo’. Steve has served the interior design industry in many capacities with enthusiasm. Steve is the President-elect of International Federation of Interior Architects/Designers (IFI), the Executive Director of Design Committee at China National Interior Decoration Association (CIDA) and Adjunct Professor of HKU SPACE. In 2014, he joined hands with interior designers from Mainland China, Hong Kong and Taiwan to established “C Foundation” to promote the education and the development of the design industry.

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        Categories: High Point Market | Steve Leung

        Colour Crush! Theodore Alexander Features in March House Beautiful!

        TA’s Mila chair features in this month’s House Beautiful Magazine (below, left). Mila is one of 200 pieces in our Custom Finish Program, each of which is available in any of (or a combination of) 25 finishes. Read the full article here or download the complete Custom Finish Catalogue.

         

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          Categories: Custom Finishes | Press

          Million Dollar Decorating Podcast Features Theodore Alexander

          James Swan of the Million Dollar Decorating podcast interviewed TA’s Jeremy Hoff at High Point Market. They discussed custom furniture, fashion, pets and everything in between.

          million-dollar-decorating-podcast

          The interview was set in the new Theodore Alexander custom finish gallery in the showroom in High Point, North Carolina. The audience of interior designers nibbled macarons as Jeremy and James explored the almost infinite possibilities of the new custom finish program.

          Two hundred pieces are available to be customized with any combination of twenty five unique finishes.

          Listen to the podcast on milliondollardecorating.com

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            Categories: Custom Finishes

            NEW! Custom Finishes from Theodore Alexander

            Two hundred pieces of furniture, with unique silhouettes and surface treatments,  are available now available to be customized with any one of twenty five finishes. 

            TA Custom Finishes include bright pops of painted color, smooth and distressed metallic leaf finishes and pale neutrals with a touch of the vintage. Contact your local retailer, interior designer or Theodore Alexander customer services to order. Lead times are short with delivery six to eight weeks from your order.  Download the catalogue in the link below. 

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              Categories: Custom Finishes | Theodore Alexander