On September 15th Theodore Alexander unveiled an updated showroom concept at What’s New, What’s Next at the New York Design Center. Traditional Home‘s Design and Markets Editor Tori Mellott was on hand to give the first glimpse of the new showroom on Facebook Live.
Watch as Tori explores Theodore Alexander’s Custom Finish Program, and vignette concepts showcasing the work of designers Michael Berman and Jamie Drake.
Jamie Drake’s Bastide Sofa in a dashing Flame Orange fabric captured the heart of every guest, whilst Michael Berman’s Califolio Collection exuded quiet Californian charm. Duralee designers Thomas Paul, Laura Kirar and Tilton Fenwick were also on hand to greet visitors and guide them through the 1,000 fabrics available in the Theodore Alexander showroom.
The Bastide Sofa made its way onto Traditional Home’s Instagram Feed
SoCal style from Michael Berman
The afternoon ended with a buzzing cocktail reception attended by Scot Meacham Wood, Ron Woodson, Corey Damen Jenkins, Catherine and Justine Macfee and The Keno Brothers. Also present was the new editor in Chief of Traditional Home Magazine, Jill Waage.
“We are so thrilled to be a part of the unveiling of Theodore Alexander’s newly redesigned showroom,” said Jill Waage. “The showroom does such a wonderful job of showcasing all of the brands under the Theodore Alexander umbrella—from custom upholstery to Michael Berman to Jamie Drake and more—and gives the design trade a beautiful space in which to interact with the brand.
The online Magazine Editor at Large was also there to capture the spirit of the evening in photographs.
Ric Watts, showroom manager; Jim Druckman, president and CEO of the New York Design Center; Tori Mellott, Traditional Home senior design and markets editor; Neill Robinson, president of Theodore Alexander; Leigh Keno; Michael Berman; and Jamie Drake
Catherine Macfee, Scot Meacham Wood and Justine Macfee
Ron Woodson and Keita Turner
Steven Avitable, Alan Rohwer, Jill Waage and Neill Robinson
On September 14th Theodore Alexander’s showroom doors open at the New York Design Center for What’s New What’s Next.
Register for the event on our Facebook page or email RSVP@theodorealexander.com – we’re open from from 1pm!
1.30 p.m. – Join Us for a Live Traditional Home Facebook and Instagram Feed of the NEW Showroom Unveiling with Alan Rohwer & Traditional Home’s Tori Mellott (pictured below) who will then give you a personal tour of TA’s incredible new space.
Traditional Home’s Tori Mellott
Meet & Greet with Celebrity Designers
3:30 p.m. Tilton Fenwick
4:30 p.m. Thomas Paul
5:30 p.m. Laura Kirar
6:30 p.m. Michael Berman (pictured below)
Interior Designer Michael Berman
7:30 – 9:00 pm: Join Us for Champagne and Live Music as We Celebrate What’s New, What’s Next
Follow TA on Instagram from the Latest Design News and Brand Updates
Fabrics by Duralee are now available at the Theodore Alexander showroom in the New York Design Centre at 200 Lexington Avenue, New York.
The Duralee Fabric Wall at the Theodore Alexander Showroom at the NYDC
Contact the Theodore Alexander showroom on 646-293-6628 to make an appointment or make use of the NYDC Access to Design program which provides consumers with exclusive access to trade only design services.
Duralee has been a destination for design since 1952. They are passionate about their products with fresh fabric and cutting-edge trim options. Sophisticated, yet youthful and fun, the Duralee design aesthetic is versatile with an ageless appeal. Discover Duralee at Theodore Alexander in New York.
This July Lighting & Decor Magazine showcases the newly launched Steve Leung for Theodore Alexander Collection. ‘Luxury in Serenity’ was unveiled at the April 2017 Spring High Point Market.
House Beautiful Magazine recognized the gorgeous design of the Michael Berman for Theodore Alexander Floyd Pendant Light in their June Edition.
Michael describes the chandelier as, “An over scaled mid-century inspired saucer that reflects a modernist sensibility.” At 43 inches in diameter it packs a serious visual punch.
In collaboration with designer Robin Baron, Theodore Alexander has renovated and expanded its showroom at the New York Design Center, 200 Lexington Avenue, New York.
Now 6,000 square feet, the showroom features curated vignettes of designer collections by Michael Berman and Jamie Drake, as well as Robin Baron Rugs and Duralee Fabrics.
The opening party saw designers and press from across New York mingle at the TA showroom, with guests including Robert Passal, Bonnie J. Steves, Darrin Varden, Drew McGukin and John Douglas Eason. Take a look at the full party album on the Theodore Alexander Facebook page. Images via Editor at Large.
Robert Passal (Robert Passal Design), Robin Baron (Robin Baron Design & Collection) and Steven Kowalski (Steven E. Kowalski Architect)