The Stars are Aligned! Theodore Alexander Features in Traditional Home Magazine

Open the 2017/2018 Holiday Issue of Traditional Home Magazine and you’ll find the Align Cabinet by Michael Berman for Theodore Alexander.

The Align Cabinet by Michael Berman for Theodore Alexander seen in Traditional Home

The Align Cabinet by Michael Berman for Theodore Alexander seen in Traditional Home

In Michael Berman’s own words, “”Elegant lines created by curvilinear bronze strips and contrasting wire brushed finish give a subtle modernist styling to this versatile cabinet. It is fashioned with a hand forged chiselled oval knob.”

Download the article in Traditional Home Dec Jan.

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    Categories: Press

    Theodore Alexander announces appointment of Dr Doris Phua as C.E.O.

    Theodore Alexander announces the appointment of Dr Doris Phua as C.E.O. Dr Phua brings to T.A. thirty years of luxury furniture industry experience, most recently as C.E.O. of the Da Vinci Group. There she specialized in the retail of high end furniture in Asia alongside the co-founder of Da Vinci Holdings, her husband Tony Phua. 

    Doris Phua, CEO of Theodore Alexander

    Doris Phua, CEO of Theodore Alexander

    Eighteen years of experience distributing Theodore Alexander in key markets as C.E.O of the Da Vinci Group mean that Dr Phua is uniquely positioned to advocate for T.A. and our diverse collections. Doris Phua’s expertise and drive has led to success in China, Singapore, Malaysia, Indonesia, Brunei and Italy. It is this retail insight and enthusiasm that she will bring to Theodore Alexander’s global operations. Doris Phua was named the 2001 Woman Entrepreneur of the Year by the Singapore Small and Medium Enterprise 50 Awards as well as the Montblanc Businesswoman of the Year 2002. She was honored with a doctorate title from Honolulu University.

    The Theodore Alexander Board of Directors have issued the statement, “This appointment is a fantastic opportunity for Theodore Alexander. Dr Phua has a proven track record of successful leadership and we look forward to her vision for the growth of Theodore Alexander.”

    See this news on ArchitecturalDigest.com

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      Categories: Press

      Tori Mellott Tours Theodore Alexander at the New York Design Center

      On September 15th Theodore Alexander unveiled an updated showroom concept at What’s New, What’s Next at the New York Design CenterTraditional Home‘s Design and Markets Editor Tori Mellott was on hand to give the first glimpse of the new showroom on Facebook Live.

      Watch as Tori explores Theodore Alexander’s Custom Finish Program, and vignette concepts showcasing the work of designers Michael Berman and Jamie Drake.

       

      Jamie Drake’s Bastide Sofa in a dashing Flame Orange fabric captured the heart of every guest, whilst Michael Berman’s Califolio Collection exuded quiet Californian charm. Duralee designers Thomas Paul, Laura Kirar and Tilton Fenwick were also on hand to greet visitors and guide them through the 1,000 fabrics available in the Theodore Alexander showroom.

      The Bastide Sofa made its way onto Traditional Home’s Instagram Feed

      SoCal style from Michael Berman

      SoCal style from Michael Berman

      The afternoon ended with a buzzing cocktail reception attended by Scot Meacham Wood, Ron Woodson, Corey Damen Jenkins, Catherine and Justine Macfee and The Keno Brothers. Also present was the new editor in Chief of Traditional Home Magazine, Jill Waage.

      “We are so thrilled to be a part of the unveiling of Theodore Alexander’s newly redesigned showroom,” said Jill Waage. “The showroom does such a wonderful job of showcasing all of the brands under the Theodore Alexander umbrella—from custom upholstery to Michael Berman to Jamie Drake and more—and gives the design trade a beautiful space in which to interact with the brand.

      The online Magazine Editor at Large was also there to capture the spirit of the evening in photographs.

      Ric Watts, showroom manager; Jim Druckman, president and CEO of the New York Design Center; Tori Mellott, Traditional Home senior design and markets editor; Neill Robinson, president of Theodore Alexander; Leigh Keno; Michael Berman; and Jamie Drake

      Ric Watts, showroom manager; Jim Druckman, president and CEO of the New York Design Center; Tori Mellott, Traditional Home senior design and markets editor; Neill Robinson, president of Theodore Alexander; Leigh Keno; Michael Berman; and Jamie Drake

      Catherine Macfee, Scot Meacham Wood and Justine Macfee

      Catherine Macfee, Scot Meacham Wood and Justine Macfee

      Ron Woodson and Keita Turner

      Ron Woodson and Keita Turner

      Steven Avitable, Alan Rohwer, Jill Waage and Neill Robinson

      Steven Avitable, Alan Rohwer, Jill Waage and Neill Robinson

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        Categories: New York Design Center

        An Afternoon of Design at the NYDC

        On September 14th Theodore Alexander’s showroom doors open at the New York Design Center for What’s New What’s Next.

        Register for the event on our Facebook page or email RSVP@theodorealexander.com – we’re open from from 1pm!

        1.30 p.m. – Join Us for a Live Traditional Home Facebook and Instagram Feed of the NEW Showroom Unveiling with Alan Rohwer & Traditional Home’s Tori Mellott (pictured below) who will then give you a personal tour of TA’s incredible new space.

        Traditional Home's Tori Mellott

        Traditional Home’s Tori Mellott

        Meet & Greet with Celebrity Designers

        3:30 p.m. Tilton Fenwick

        4:30 p.m. Thomas Paul

        5:30 p.m. Laura Kirar

        6:30 p.m. Michael Berman (pictured below)

        Interior Designer Michael Berman

        Cocktail Reception 

        7:30 – 9:00 pm: Join Us for Champagne and Live Music as We Celebrate What’s New, What’s Next

        Follow TA on Instagram from the Latest Design News and Brand Updates

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          Categories: New York Design Center

          Duralee Fabrics Now Available at the New York Design Center

          Fabrics by Duralee are now available at the Theodore Alexander showroom in the New York Design Centre at 200 Lexington Avenue, New York. 

          Fabrics by Duralee are now available at the Theodore Alexander showroom in the New York Design Centre at 200 Lexington Avenue, New York, NY.

          The Duralee Fabric Wall at the Theodore Alexander Showroom at the NYDC

          Contact the Theodore Alexander showroom on 646-293-6628 to make an appointment or make use of the NYDC Access to Design program which provides consumers with exclusive access to trade only design services.

          Duralee has been a destination for design since 1952.  They are passionate about their products with fresh fabric and cutting-edge trim options. Sophisticated, yet youthful and fun, the Duralee design aesthetic is versatile with an ageless appeal. Discover Duralee at Theodore Alexander in New York. 

           

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            Categories: New York Design Center

            Lighting & Decor Magazine Features Steve Leung for Theodore Alexander

            This July Lighting & Decor Magazine showcases the newly launched Steve Leung for Theodore Alexander Collection. ‘Luxury in Serenity’ was unveiled at the April 2017 Spring High Point Market.

            Lighting and Decor Magazine features Steve Leung for Theodore Alexander

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              Categories: Press | Steve Leung