Theodore Alexander Unveils Renovated Showroom at NYDC

This week Theodore Alexander unveils a newly renovated and expanded 6,000 square foot showroom in the New York Design Center at 200 Lexington Avenue, New York. Working with Robin Baron, ASID, Theodore Alexander has created a brand showcase which reflects our commitment to the needs of the interior designer.

The renovated Theodore Alexander showroom at the New York Design Center

The enlarged space features curated vignettes of Theodore Alexander’s signature collections, including Michael Berman and Jamie Drake. The space also showcases a selection of customizable upholstery options from TA’s North Carolina manufacturing facility, with over 1,000 fabrics from Duralee, Scot Meacham Wood and Theodore Alexander.

Theodore Alexander President, Jeremy Hoff, said ‘Our New York Design Center showroom has been redesigned as a Destination for the TA brand which showcases our growing product capability and flexibility, and we are grateful to Robin Baron for leading the project. It’s an incredible transformation by one of our favorite designers. This new showroom is intended to delight TA’s most favored clients; the interior designers and architects who recognize our designs for their style and value.”

“I always say ‘Confidence Begins at Home, when you feel good about your home you feel good about your life.’ I’m thrilled to be working with Theodore Alexander. They truly understand the importance of creating a home and their people and products reflect this at every level,” states Baron, on her stylish vision seen at the TA showroom.

’You never know where you’re going to find inspiration. So always have an open eye and an open mind.’ With all of the Theodore Alexander products in their new expanded showroom at the NYDC and the Robin Baron collection of rugs, vintage antiques and art, you’re bound to find inspiration here!” she adds.  

Other fixtures and fittings have been supplied by transFORM Closets, Jem Woodworking and Moonlight Woodworking.



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