Tori Mellott Tours Theodore Alexander at the New York Design Center

On September 15th Theodore Alexander unveiled an updated showroom concept at What’s New, What’s Next at the New York Design CenterTraditional Home‘s Design and Markets Editor Tori Mellott was on hand to give the first glimpse of the new showroom on Facebook Live.

Watch as Tori explores Theodore Alexander’s Custom Finish Program, and vignette concepts showcasing the work of designers Michael Berman and Jamie Drake.

 

Jamie Drake’s Bastide Sofa in a dashing Flame Orange fabric captured the heart of every guest, whilst Michael Berman’s Califolio Collection exuded quiet Californian charm. Duralee designers Thomas Paul, Laura Kirar and Tilton Fenwick were also on hand to greet visitors and guide them through the 1,000 fabrics available in the Theodore Alexander showroom.

The Bastide Sofa made its way onto Traditional Home’s Instagram Feed

SoCal style from Michael Berman

SoCal style from Michael Berman

The afternoon ended with a buzzing cocktail reception attended by Scot Meacham Wood, Ron Woodson, Corey Damen Jenkins, Catherine and Justine Macfee and The Keno Brothers. Also present was the new editor in Chief of Traditional Home Magazine, Jill Waage.

“We are so thrilled to be a part of the unveiling of Theodore Alexander’s newly redesigned showroom,” said Jill Waage. “The showroom does such a wonderful job of showcasing all of the brands under the Theodore Alexander umbrella—from custom upholstery to Michael Berman to Jamie Drake and more—and gives the design trade a beautiful space in which to interact with the brand.

The online Magazine Editor at Large was also there to capture the spirit of the evening in photographs.

Ric Watts, showroom manager; Jim Druckman, president and CEO of the New York Design Center; Tori Mellott, Traditional Home senior design and markets editor; Neill Robinson, president of Theodore Alexander; Leigh Keno; Michael Berman; and Jamie Drake

Ric Watts, showroom manager; Jim Druckman, president and CEO of the New York Design Center; Tori Mellott, Traditional Home senior design and markets editor; Neill Robinson, president of Theodore Alexander; Leigh Keno; Michael Berman; and Jamie Drake

Catherine Macfee, Scot Meacham Wood and Justine Macfee

Catherine Macfee, Scot Meacham Wood and Justine Macfee

Ron Woodson and Keita Turner

Ron Woodson and Keita Turner

Steven Avitable, Alan Rohwer, Jill Waage and Neill Robinson

Steven Avitable, Alan Rohwer, Jill Waage and Neill Robinson

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