About THEO

A new trend. A design idea. A colour, pattern or accessory that has caught our eye. THEO is anything and everything design-related. Our regular updates will bring you fresh perspectives and insights that we hope will spark and inspire your creative side.

Our Contributors


Lizzy Freundel

Interior Design & Art History

Lizzy is an interior design and art history blogger and is the editor of Theo. An Englishwoman born in Kathmandu, she has lived in eight countries across Asia, Africa, and Europe, where she developed her taste for luxurious, inspirational and eclectic interiors. She graduated from the University of Cambridge with a degree in History of Art and Anthropology and has a work history that includes art galleries and auction houses.

Lizzy will write on art, culture, and events.


Werner Freundel

Director of Merchandising, Theodore Alexander

Werner Freundel grew up in Germany, studied Art History at the Courtauld Institute in London and holds an MA in Design History from the Victoria & Albert Museum. His passion for design and discovery led to a career at some of the most famous British auction houses and antique galleries as an antique furniture and carpet specialist. Werner joined Theodore Alexander in 2004 and currently heads up our Merchandising department.

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